GOOGLE ADS/PPC
Google Ads/PPC
Cost-Effective Advertising PPC allows advertisers to pay only when a user clicks on their ad. This cost-effectiveness is a significant advantage compared to traditional advertising where you pay regardless of the ad's effectiveness. Keyword Targeting PPC campaigns are built around specific keywords or phrases. Advertisers bid on these keywords, and their ads are displayed when users search for those terms, making it highly targeted. Ad Auction Search engines like Google and Bing use ad auctions to determine which ads appear for a given keyword search. The position of your ad depends on your bid amount, ad quality, and relevance. Ad Copy Crafting compelling ad copy is essential. It should be relevant to the keywords, clear, and persuasive to encourage clicks. Quality Score Search engines evaluate the quality of your ads and landing pages through a metric called Quality Score. This score impacts your ad's position and cost per click.
Courses Details
Google Ads/PPC
SEM stands for Search engine marketing which is a process to get higher visibility in Ads position through creating and bidding on Ads by the use of Google Ad Learn Search engine marketing course PPC training at Navix Academy. gives an overview of Google Ad which is a platform that is used to create Ads in various networks like Search, Display, Video, Mobile, Shopping, and Universal app. Being the best internet search engine marketing, we work on Google Ad as well as on the bid process and Ad quality.
Course Detail:-
- What is Google Adwords?
- Campaign ideations
- Differentiating between Ads and Keywords
- What are Bing Ads?
- Introduction to PPC
- Selection of relevant keywords
- Optimization (Domain, Meta tags, Content, Image)
- Options for advanced locations
- Bid stimulator
- How to control fraud click on your Ads
- Creation of Search Ads
- The process of marketing
- Differentiating dynamic search Ads and dynamic keyword insertion?
