SOCIAL MEDIA OPTIMIZATION(SMO)
Social media optimization(SMO)
Social Media Optimization (SMO) is a set of practices aimed at enhancing a brand's visibility and engagement on social media platforms. The goal of SMO is to optimize a brand's social media presence and increase its reach among the target audience. This involves the strategic use of various social media channels and the creation of compelling content that encourages user interaction and sharing.By implementing these SMO practices, businesses and individuals can enhance their social media presence, foster meaningful connections with their audience, and ultimately drive traffic and conversions.
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Courses Details
Social media optimization(SMO)
In this module of Digital Marketing Training, you will learn about the entire process of how social media works and is optimized. SMO is a process to increase your visibility through various social networking sites like Facebook, Twitter, Google Plus, Stumbleupon, Pinterest, Linkedin, etc. without paying a penny to these social networking sites. We teach you how to work on social media digital marketing tools like FST, Buffer, Trello, Hootsuite, etc. which is generally used for bulk posting as well as required for auto-scheduling.
Course Detail:-
- What is social media?
- Benefits of social media
- What is social media optimization?
- How to grow your organic followers?
- Increase the engagement
- How many social media platforms are available?
- How to target the right audience?
- Usage of different social media tools
- An introduction to listening tools
- How to increase the reach of organic posts?
- How to optimize your page?
- Learn post scheduling (use Hootsuite, buffer), etc.